The name Ed Hardy is now synonymous with high fashion. A look at how the brand name shot to fame.
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Don Ed Hardy, fondly known as the “The Godfather of Modern Tattoo”, has undoubtedly revolutionized the way the world sees Tattoo Art. Over a decade ago, Tattoo Art seemed fit only for the skin of bikers and tough guys, but that is certainly no longer the case. Don Ed Hardy started out his career using traditional methods of painting before he became a Tattoo artist, and with the initiative of the impressive Frenchman Christian Audigier, Don Ed Hardy’s art is much sought after.
Don Ed Hardy was born in Iowa in 1945, but he and his family moved to Costa Mesa, California less than a year after he was born. He is known to be the first American tattoo artist to incorporate Japanese aesthetics and techniques to his designs. His love for tattooing was evident, even as a little boy. He would copy and design his own fake tattoos. It was only during his high school years that his interest in tattoo art took a backseat to his love for Kustom Kulture.
After high school he received his degree in print making from the San Francisco Art Institute and worked for several tattoo shops later accepting an invitation to study the art of Japanese Tattooing, a move that has undoubtedly affected his art. Upon his return to America he worked for another tattoo studio before opening his own – Realistic.
Ed Hardy and his wife are responsible for several tattoo publications notable for their quality. He has been concentrating on non tattoo based art forms and opened Tattoo City, which is a multi-artist tattoo studio.
With the help of Christian Audigier, Ed Hardy has become a household name that is no longer singly denoted to tattoos. Christian Audigier, brilliant in his own right, is accredited as the man who brought tattoo art into the world of fashion. What Christian did for Ed Hardy’s art is comparable to what Tamara Mellon did for Jimmy Choo. You cannot go anywhere nowadays without running into a tattoo art embellished article ranging from Trucker Caps to watches and the Ed Hardy Brand is foremost in this field. Ed HardyTrucker Caps and shirts are the most notable in the clothing line with fans ranging from Ashton to Madonna.